Hollywood actors Sebastian ("Winer Soldier") Stan, Karen ("Nebula") Gillan, Paul ("The Vision") Bettany (and Dave "Drax" Bautista) appeared live on morning talkshow "Good Morning America" to kick off the campaign to benefit children's charities including Make-A-Wish and the Starlight Children's Foundation. Their mission?
"To take a creative picture or video to reveal the new toys to fans and post it to their Facebook, Instagram or Twitter channels using #HeroActs. When their collective posts hit a million likes, they will unlock a $250,000 US donation to Starlight Children’s Foundation® from Marvel."
"The Walt Disney Company today announced Marvel: The Universe Unites, an epic charity campaign combining the super powers of the cast of Marvel Studios’ Avengers: Infinity War to help support children’s charities. The week-long event will see stars of the movie team up for a series of hero acts and social media challenges to provide funds and raise awareness for charities that support children and families impacted by serious illness. The initiative will culminate the weekend of March 3 when shopDisney.com and Disney stores in the U.S. will donate 10% of sales of all Marvel products made between March 3-4, 2018 (up to $50,000) to Make-A-Wish® to help grant life-changing wishes for children with critical illnesses." (Info & images via news.marvel.com)
"Funko, known for their pop culture collectibles, will make a $1 million US toy donation to Starlight as part of the Marvel: The Universe Unites campaign.
Starting March 3, new Marvel Studios’ Avengers: Infinity War products will be included in the Marvel: The Universe Unites Amazon Wish List, enabling consumers to send toys directly to Starlight.
Rounding out the week, on Saturday, March 3, and Sunday, March 4, shopDisney.com and Disney store will donate 10% of weekend Marvel product sales to Make-A-Wish® (up to $50,000 US) in support of Marvel: The Universe Unites."
As well, fellow "Avengers" helped promoted the event, including Tom ("Spider-Man") Holland, Robert ("Iron Man") Downey Jr., Zoe ("Gamora") Saldana, Russo brothers (Directors for Infinity War), and a very interesting shot of Scarlett ("Black Widow") Johansson peeking out of her trailer, with a 1/6th Hot Toy figure in-hand...!