Teaser for "Why Not?" Music Video by LOOПΔ
A TEASER for the Music Video for "Why Not?" by LOOПΔ has launched, in anticipation of the October 19th (6pm KST) global premiere of their third Mini Album, titled "[12:00]" - as teased earlier HERE. From the snippet and visuals, this era brings the girls closer, if not evolved (in)to what we now see and hear in current KPOP, IMHO.
Here is a look at their previous singles / Music Videos - (as a completed group of 12 girls), leading up to this point ...
"LOOΠΔ was designed to be at its maximum potential when LOOΠΔ 1/3, LOOΠΔ / ODD EYE CIRCLE, LOOΠΔ / yyxy, and YeoJin combine.
At its maximum power for the first time, LOOΠΔ's lead single 'favOriTe' declares the signature sound of LOOΠΔ at its complete form." (Source)
"LOOΠΔ [+ +]
‘+ +’ represents the ‘plus plus’ effect LOOΠΔ 1/3, ODD EYE CIRCLE, yyxy, and YeoJin gather to create.
LOOΠΔ was born in its own universe with three uniquely structured teams. In other words, it was not designed as a group diving up into three units, but three teams were built to create one universe.
LOOΠΔ 1/3 is a combination of girls present on planet earth. These girls portray the most realistic and practical sceneries that can easily be found on the streets or in school. HeeJin, HyunJin, HaSeul and ViVi start their stories in France, Japan, Iceland, and Hong Kong to become unified as one.
LOOΠΔ / ODD EYE CIRCLE places itself in between the earth and the cosmos. The beginning of ODD EYE CIRCLE was by looking at three moons (ODD). Mutative, or varietal, girls gather to form the ODD EYE CIRCLE, and show themselves by taking control in love relationships instead of waiting passively.
LOOΠΔ / yyxy was also known as ‘Edenism’ as it was placed beyond the earth of 1/3 and the middle earth of ODD EYE CIRCLE, in the place where we call ‘utopia’. But, the girls of Eden decide to deny the rules of Eden to venture off on a forbidden quest to find their identities. The emotions of each girls, faith, hope, love, and anger gather to form a being named yyxy.
As the title suggests, the first track ‘+ +’ is a mash-up of the intro tracks of the albums by LOOΠΔ 1/3, ODD EYE CIRCLE, and yyxy.
The titled track ‘Hi High’ is a song in the genre of Hi Energy, emitting positive energy that the gathering of the twelve members create. The desire to play hard-to-get is portrayed in the lyrics through the characters of each member. HeeJin says, “I don’t want to pass my love on to you so easily,” while HyunJin says, “because I’m that pretty girl,” and Choerry says, “I’m not playing hard-to-get but boys will be boys, watch out, watch out,” telling what is on their minds candidly. The high BPM like a high-speed sprint along with melodies pouring down, and splendid track arrangements forces the listeners to hold their breath and focus on the music.
The official music video of ‘Hi High’, directed by the visual director Digipedi, narrates how LOOΠΔ 1/3 meets ODD EYE CIRCLE, and how these girls unite with yyxy to soar to the sky, with countless visual symbolisms hidden in the scenes.
The lead-off single ‘favOriTe’ is the iconic signature sound of LOOΠΔ, completed with beats and synth stabs that previous girl-groups have never tried before.
‘열기 (9)’, is a track that proves a point that even without aggressive tempo, the temperature of the music can become heated up by the fervor of the girls. Along with it, a track with commercial sound that grabs you like love at first sight, ‘Perfect Love’, and a musical suggestion for you to become brave through the luxury of imagination that everyone cherishes in a corner of their hearts, ‘Stylish’ complete [+ +], the first album of LOOΠΔ with musical elements of LOOΠΔ 1/3, ODD EYE CIRCLE, and yyxy.
LOOΠΔ, building LOONAverse with belief and certainty, finally gathers all twelve members and stands on their first stepping stone." (Source)
"LOOΠΔ [X X]
Coincidence meets coincidence in LOOΠΔ to make each other’s fate.
HeeJin and HyunJin are real-life friends while HaSeul is like the mother of the team. YeoJin is the youngest sister of all. The team expanded its cells by family-like relationships. The only foreign member and an android ViVi gets introduced to become LOOΠΔ 1/3.
ODD EYE CIRCLE was born at the opposite end. With the story of three moons gathering to form a full circle, Kim Lip, JinSoul, and Choerry decide to stand at the frontlines to save the world, under their slogan ‘Girl Front.’
Born in Eden the utopian land, LOOΠΔ / yyxy chooses to embrace the forbidden and leaves to find their own selves. Yves, the leader of yyxy, had “faith” in being born again with the song ‘new’. Chuu keeps her “hopes" up with her yearning towards Yves. Go Won “loves” her unique self. Olivia Hye shows “anger” towards the taboos of Eden. When all of their emotions gather, a Neoanthropinae genes of yyxy manifests.
All of the units meet with YeoJin to add to the addition, resulting in their first EP [+ +] to announce the start of LOOΠΔ. At the ‘First full Moon of the LOOΠΔ new Year,’ LOOΠΔ starts their two-two-dimensional fusion with [X X].
The intro track ‘X X’ foreshadows that the album is completed at the opposite side of where [+ +] is.
The title track ‘Butterfly’ contains LOOΠΔ’s irreplaceable unique concepts. Mixing softness with dynamics, the track takes LOOΠΔ to another level with new beats and drops never heard in K-pop before, along with electronic sounds and melody.
Shot in Iceland, Paris, and Hong Kong, the teasers of [X X] started on first of January to unravel the stories behind the universe of LOOΠΔ. Under the slogan of ‘For All LOOΠΔs Around the World,’ it spread worldwide, to all LOOΠΔs of the world.
LOOΠΔ causes a Butterfly effect through music for the listeners to gain courage, find oneself, and raise one’s voice. Anyone under influence, is another LOOΠΔ.
LOOΠΔ’s visual director DIGIPEDI toured around 5 countries from 5 continents for LOOΠΔ’s Butterfly effects to capture the freedom and courage of girl worldwide in the music video of ‘Butterfly.’
‘Satellite’ starts calmly, but as music flows and orbits, the layers stack to double the listeners’ excitement. ‘Curiosity’ is a dream-pop number that draws you in with its mysterious aesthetics.
‘Colors’ has the LOOΠΔ universe dissolved into the track, desiring for each other’s colors and dye each other to become love portrayed with a drop beat. ‘Where you at’ was a previously prepared track along with ‘one way’ of yyxy in LOOΠΔ the Ballad album. It is a pop-ballad song with melodies so powerful that the members of LOOΠΔ memorized the whole song with just one listen.
Additionally, in the limited edition of LOOΠΔ [X X] CD’s, the very first hints to the next album are hidden in two bonus tracks, to arouse more curiosity and anticipation.
LOOΠΔ collides fate into destiny to create coincidence." (Source)
"LOOΠΔ [#]
Fate collides fate in LOOΠΔ to make coincidence.
12th member, Olivia Hye and the 1st member HeeJin meets in fate and made LOOΠΔ as a whole world.
[#] does not mean much when it is used alone, but it means that when # is used in combination with words or letters, they realize the result of a multi-use combination when they are together, just as they perform a special function or great ability.
Through this album, LOOΠΔ want people to break out of the box, boundaries and prejudices, showing them to not to be afraid to challenge yourself. It is possible to make different waves more than you can imagine if you challenge yourself with your passion(BURN), and go forward.
On “THE BACK OF THE MOON”, which no one knows about, instead of a moon that does not shine on its own and always shows the same side, LOOΠΔ serves as a fuse in the heart of the whole LOOΠΔs around the world.
Through this album, LOOΠΔ is about to show the whole different confident, challenging LOOΠΔ, not the same LOOΠΔ people all know.
Intro ‘#’ gives a hint that whole different album is made in a different space, going over [X X]’s point.
The titled song ‘So What’ is an impressive urban dance piece with a grand bass and signature Hornstab, which further maximizes the “girl crush” that LOOΠΔ has not shown before. With the message ‘Break the boundaries that the world has made’ and it added the depth in LOONAVERSE.
‘Number 1’ is a 808-bass groove that adds a dreamy atmosphere EP sound with rich harmony and emotional voice, just enough to show another vibe of LOOΠΔ. ‘Oh (Yes I Am)’ is a song that has a clear sound and mysterious vibe that LOOΠΔ is looking for ‘Infinite possibilities that I have’.
‘Ding Ding Dong’ is a dance pop genre, that features a bass line built on top of a piano leap make LOOΠΔ’s voice more charming. On the lyrics, LOOΠΔ compared ‘Ding Ding Dong’ a sound that it rings through the heart, with an expectation of the one approaching first, with timid characteristic.
The lead single ‘365’ is a lyrical R&B ballad, based on the piano, with a message that LOOΠΔ will always shine Orbits around the world, who has been waiting for LOOΠΔ for a long time with moon’s heart.
Also, LOOΠΔ’s [#] limited version has CD only songs that will add extra fun.
LOOΠΔ discovered destiny in coincidence and fate. " (Source)
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